Guided By Purpose
The Grand Baby Project is more than a mission — it's a movement. These guiding pillars shape our every step, every hug and every moment shared.
Vision
A world where every person with dementia feels seen, comforted and connected — and where caregivers never have to walk the journey alone.
Mission
To promote dignity, empathy and engagement for individuals affected by dementia through the therapeutic use of dolls, caregiver education and community-based support.
Values
We believe in empowering caregivers through education, honoring every person’s humanity and using therapeutic doll care to bring comfort, calm and joy.
Tonja Moon
The Nation's Leading Expert on Dementia Doll Therapy & Training
A former award-winning coach turned dementia care advocate, Tonja founded The Grand Baby Project after seeing firsthand the emotional relief doll therapy brought to her own loved one. With her background in leadership, caregiving and community development, Tonja brings both heart and strategy to this deeply personal mission.
MEET THE FOUNDER
Why Doll Therapy?
For individuals living with dementia, therapeutic dolls offer far more than a soft embrace. They provide a calming, familiar presence that can reduce agitation, ease emotional distress and help reconnect the person to meaningful parts of their identity.
Doll therapy taps into deep-rooted nurturing instincts — often unlocking moments of tenderness, focus and peace. It gives individuals a sense of control in a world that may feel confusing or unfamiliar, creating a bridge back to comfort, routine and emotional safety.
Soothing the Heart When Words Fall Short
For individuals living with dementia, the world can sometimes feel unfamiliar or overwhelming. A doll offers gentle reassurance — a familiar presence to hold, hug and care for. This simple act can lower stress, reduce anxiety, and provide a comforting sense of safety. It's more than just a toy — it’s a quiet companion in moments of confusion and loneliness, helping to calm restless hands and racing thoughts.
